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Get 20% off on full price items (exclusions still apply). As well as 10% across all beauty products.
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Copy this code and use at checkout
Get 20% off on full price items (exclusions still apply). As well as 10% across all beauty products.
Expires: 2 weeks left
Submitted: 3 years ago
Copy this code and use at checkout
Get 20% off on full price items (exclusions still apply). As well as 10% across all beauty products.
Expires: 2 weeks left
Submitted: 3 years ago
About Bloomingdale’s
Bloomingdale’s is a luxury department store chain that has been a fixture of American retail for over 150 years. The store is known for its wide selection of high-end fashion, beauty, and home goods, as well as its impeccable customer service. In this article, we will provide a comprehensive overview of Bloomingdale’s, including its history, products, services, and customer experience.
History
Bloomingdale’s was founded in 1861 by brothers Joseph and Lyman Bloomingdale. The first store was located in New York City and offered a selection of fashionable women’s clothing. Over the years, Bloomingdale’s expanded its offerings to include men’s clothing, home goods, and beauty products, becoming a full-service department store. The company has since expanded to over 50 stores across the United States, as well as international locations in Dubai and Kuwait.
Products
Bloomingdale’s offers a wide selection of high-end fashion, beauty, and home goods. The store carries designer brands such as Chanel, Gucci, and Prada, as well as its own private label brand, which offers a range of stylish and affordable options. In addition to clothing, Bloomingdale’s also offers beauty products from brands such as MAC, Clinique, and Estée Lauder, as well as home goods such as bedding, furniture, and kitchenware.
One of the unique features of Bloomingdale’s is its “100% Exclusive” program, which offers customers access to exclusive products and collaborations with designers and brands. This program includes limited-edition items and special collections that are only available at Bloomingdale’s.
Services
Bloomingdale’s is known for its exceptional customer service, offering a variety of services to enhance the shopping experience. The store’s “Personal Shopping” program allows customers to work one-on-one with a stylist to find the perfect outfit for a special occasion or update their wardrobe. Bloomingdale’s also offers alterations, gift wrapping, and a wedding registry program.
In addition to these services, Bloomingdale’s offers a variety of promotional deals and discounts, such as seasonal sales and special events. The store also has a rewards program, called “Loyallist,” which allows customers to earn points for purchases and receive exclusive offers and discounts.
Customer Experience
Bloomingdale’s places a strong emphasis on providing a positive customer experience, both in-store and online. The stores are designed with a luxurious and inviting atmosphere, featuring high-end displays and impeccable merchandising. The staff is known for their friendly and helpful approach, offering style advice and product recommendations.
The company’s website is easy to navigate, with detailed product descriptions and customer reviews to help customers make informed decisions. Bloomingdale’s also offers a “Live Chat” feature, where customers can chat with a customer service representative in real-time for assistance.
Marketing
Bloomingdale’s marketing strategy is focused on highlighting its high-end fashion and exclusive collaborations. The store partners with designers and brands to create limited-edition collections, often featuring celebrity endorsements and social media campaigns to promote the collections. Bloomingdale’s also offers a variety of exclusive events and experiences, such as trunk shows and designer appearances.
Corporate Responsibility
Bloomingdale’s is committed to corporate responsibility and sustainability. The company has set a goal to reduce its greenhouse gas emissions by 50% by 2030 and has implemented sustainable practices, such as using recycled materials in packaging and reducing waste in its stores. Bloomingdale’s also supports charitable causes, such as breast cancer research and education.
Conclusion
Bloomingdale’s is a luxury department store known for its wide selection of high-end fashion, beauty, and home goods, as well as its impeccable customer service. The store’s “100% Exclusive” program and commitment to sustainability and corporate responsibility have helped establish it as a trusted and respected brand in the fashion industry. Whether you’re looking for comfortable and stylish clothing for everyday wear or timeless accessories to complete your look, Bloomingdale’s has something to offer for everyone.
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