About American Eagle
American Eagle Outfitters is a popular American clothing and accessories retailer that was founded in 1977 in Pittsburgh, Pennsylvania. The company has since grown to become a prominent force in the retail industry, with over 1,000 stores in the United States, Canada, Mexico, and several other countries around the world. This article will provide a comprehensive overview of American Eagle Outfitters, including its history, products, and customer experience.
History
American Eagle Outfitters was founded by two brothers, Jerry and Mark Silverman. The company began as a subsidiary of a retail clothing company called Retail Ventures, Inc. In 1991, the Silverman brothers took American Eagle Outfitters public and it became a publicly-traded company on the NASDAQ stock exchange. In 2012, the company announced the launch of its Aerie brand, which focuses on women’s intimates and swimwear. The brand has since grown to become a major part of American Eagle Outfitters’ business.
Products
American Eagle Outfitters is primarily known for its clothing and accessories aimed at young adults. The company’s product line includes a variety of items, such as jeans, shirts, sweaters, dresses, skirts, shorts, jackets, shoes, and accessories like jewelry and hats. The brand is known for its casual, comfortable, and trendy clothing options, with a focus on denim products.
American Eagle Outfitters’ denim collection includes a wide range of styles, including skinny jeans, mom jeans, bootcut jeans, and more. The brand also offers a variety of sizes, including extended sizes and curvy options, to ensure that all customers can find something that fits their body type and personal style.
Customer Experience
American Eagle Outfitters places a strong emphasis on providing a positive shopping experience for its customers. The company’s stores are designed to be welcoming and easy to navigate, with a layout that encourages customers to explore and discover new products. American Eagle Outfitters also offers a variety of online shopping options, including a mobile app and a website that is easy to use and navigate.
The company’s customer service is another area of emphasis. American Eagle Outfitters’ associates are trained to be friendly and knowledgeable, providing assistance to customers and answering any questions they may have. The company also offers a variety of services, such as online order tracking, returns and exchanges, and personalized styling recommendations through its Style Drop program.
Marketing American Eagle Outfitters’ marketing strategy is aimed at young adults and is known for its use of social media influencers and user-generated content. The company has a large following on social media platforms like Instagram, where it regularly shares images and videos of its products and encourages customers to share their own photos using the hashtag #AEOSTYLE. American Eagle Outfitters also sponsors events and collaborates with other brands and designers to create exclusive collections.
Corporate Responsibility
American Eagle Outfitters is committed to corporate responsibility and sustainability. The company’s sustainability initiatives include reducing its environmental impact, promoting diversity and inclusion, and supporting charitable causes. American Eagle Outfitters also uses sustainable materials in its products, such as recycled polyester and organic cotton.
Conclusion
American Eagle Outfitters is a popular clothing and accessories retailer known for its trendy, casual, and comfortable clothing options. The company places a strong emphasis on providing a positive shopping experience for its customers, with a focus on friendly and knowledgeable customer service. American Eagle Outfitters’ commitment to sustainability and corporate responsibility has also made it a leader in the retail industry. Overall, American Eagle Outfitters is a beloved brand for young adults looking for stylish and comfortable clothing options.